25 Years of Hospital Art

I’ve never really thought of Hospital as the establishment, but having been a going concern for a quarter of a decade now, it suddenly seems pretty well-settled in the musical landscape. For one of the many facets of this anniversary, Hospital organised a virtual art exhibition with our old friends at Art Vinyl, makers of nifty ‘Play and Display’ record cover frames.

Animation of moving through the 25 Years of Hospital Art virtual exhibition

The virtual nature obviously makes it pandemic-friendly (I still haven’t got my second vaccine yet!), so after a couple of false starts and venue changes, Chris at Hospital and the Art Vinyl guys got set up in Defected Records’ basement event space.

Chris and I had to pick fifty covers, which seems like a lot, but was pretty difficult considering Hospital’s catalogue is closer to 450 now, and that doesn’t even include the not-quite-100 on Med School as well. We filtered it down to albums that came out on vinyl only, and began whittling down to our favourites from there.

There’s more than just the record covers in the exhibition though – there are a selection of some of the original pieces of art I made for the covers dotted around, as well as many other bonus features. And! Chris and I also wrote a little commentary about some of our particular favourites in the exhibition.

I’ve been designing covers for Hospital for about fifteen years now, and I’m not sure if I’m proud or terrified when looking at this exhibition!

On the subject of how I make record covers for Hospital…

I also recently revisited the footage of making a pair of EPs for Logistics, from just before the pandemic-era. I’ve edited them into a nice new ‘How did this happen?’ video, which talks through the inspiration, and how I made the artwork. Check it out below!

And check out the 25 Years of Hospital Art exhibition!

Two Loops

A slightly different project for Hospital Records has gone live! The label needed some artwork for two looping videos to use for 24/7 live streams, so they brought the project to me. I was gifted with a tonne of creative freedom for the videos, so I put a bit of effort into them both. Hospital then brought in motion graphics maestro Adobe Toby to bring the two projects to life.

Hospitality Bangers Cityscape

Hospital Liquid Machinery

The first one is Drum & Bass Non-Stop Bangers, a 24/7 stream of the more club-oriented music from the Hospital catalogue. I drew up a huge urban cityscape for this project featuring notable venues from Hospitality’s rich history – from the early days of Herbal and Heaven, right up to the tents of Hospitality In The Park, as well as a few other easter eggs.

The second is Drum & Bass Non-Stop Liquid, which digs into the label’s more musical side. This artwork was well into my wheelhouse – pictures of all kinds of ridiculous machines – medical, musical, and pointlessly domestic, and all strung together in a completely nonsensical way. Classic Hospital, and fits the mono illustration style I’ve been employing on several label-focussed projects over the past couple of years.

The live streams have been a success for Hospital so far, which is particularly good to know in an era when the live club event business has been decimated by our pandemic. I’m glad I put the time in, and glad that Toby did too, as the videos feel so alive now!

What’s In The Box?

2019 has been a productive year so far, and has featured a few more ambitious music-packaging projects than I usually get the pleasure of contributing toward. The project I’ve been most excited by this year has finally become real:

Jet Star meets Hospital stopmotion

Jet Star Meets Hospital is a collaboration album between Drum & Bass record-label-and-good-friends Hospital Records, and legendary reggae record label Jet Star Music. The album has been a long time coming. We have all worked on it for multiple years, through various moments of flipflopping between looking like it’s definitely going to happen and looking like it’s never going to see the light of day, but it’s finally here!

JSMH Dinked Centre Labels

The physical product is special. It’s eight 7″ 45RPM records, each of which have been ‘dinked’ (which means they have the huge centre holes, like classic reggae 7″s have). It’s a full version of the album on CD in a digipak packaging. It’s a pair of exclusive 7″ Hospital logo slipmats in a unique ‘Surgical Slippers’ packaging. And because centre holes are big and label copy is long for collaboration records, it’s also a minuiature poster/flyer of the artwork and credits too. And all of this is wrapped up in a miniature record box adorned with the artwork, and ready to fill with the rest of your 45RPM record collection.

Inside the JSMH box

It’s not often I get to design a package with so many individual parts, but doing all the pieces proved to be the easy bit. As is often the case in my world, the much harder part is the creative idea. We didn’t want to go too dumb with the reggae clichés, so we agreed on a cover design approach featuring all the names of the artists involved in the album. I found a nice old record sleeve from the seventies I liked as a starting point, but quickly found that fitting so many names around a central title using pre-designed type an unnecessarily difficult task, so quickly changed my approach to doing it all by hand.

JSMH Cover Design Process

This idea was sound, but direction came from Hospital to make the title more pronounced and to use this as an excuse to emphasise the 7″ format of the project, so we did that. Everyone on the Hospital side was happy, but when Jet Star saw it, they were concerned that it looked too much like one of their competitors’ albums, so back to the drawing board I went. The solution I ended up finding was to not throw all my nice hand-drawn type out completely, but to change its layout, wrapping it around the centre-label design in the middle. The idea got signed off, and after a few more foolish changes, we were approved enough for me to get working on everything else.

JSMH Box

Many elements of the package (the centre labels in particular) were inspired by some of Jet Star’s designs from the seventies. Using these and a little of my own inventiveness, the package came together like a dream. I was very excited to assemble my own box on a visit to Hospital’s offices earlier this month, and I’m very proud of the work!

Cover for me

Designing record covers is ostensibly my job! Here are a couple of artworks I made this spring that I am particularly happy with:

Hospitality On The Beach 2019 Record Cover

This year’s kind-of-annual Hospitality mix album was timed to tie in with the label’s Hospitality On The Beach party. Our first idea turned into an awkward problem involving a girl with a tattoo, so I decided to follow the form of the last couple of Hospitality albums, but this time make it out of sandcastles. Well, I really raided my baking cupboard and made it out of brown sugar, but the effect was perfect. I sculpted moulds out of foamboard and filler, and the cover basically did itself. I am pleased with it!

Etched vinyl disc for Urbandawn's 'Come Together' record

Urbandawn did a cheeky cover-version of The Beatles’ Come Together, and it blew up the club scene so much that Hospital felt obliged to release it. The cover design job fell in my lap, but having never been a fan of The Beatles, I found the job hard. It was as difficult as I found the task of designing beer labels as a non-drinker: these are worlds with very deep, revered cultures with which I have no relationship.

Given that, I must confess I don’t feel great about the actual cover I made. It’s a neo-Junglist agglomeration of Yellow Submarine and Abbey Road, so as a total outsider to Beatles Culture, I worry it seems like an awkward mashup of two things that a more learned person would never want together. But hey, it pleased the label and the artist, and has been well-received by its target market too, so maybe it’s a case of two great tastes that taste great together after all.

What I do feel great about, however, is what’s inside the sleeve! Hospital have been making an effort to make their vinyl more special as the market has continued its shift from DJs to collectors. Because this was a total one-off track, we got to do something for this I’ve wanted to do for a long time, which is to etch some artwork into the reverse of the record, as in most other contexts, the other side would’ve had another track.

Even better still, the design we had etched into the reverse was a revival of an illustration I did several years back. The illustration never ended up getting manufactured as the T-shirt I had intended it to be, and I was always a bit sad about its rejection as I was a big fan of the design. It suited this project perfectly, so it was an extra sweet reward to bring it back in such a unique context.

Etherwood's Lost In The Right Direction packaging

Etherwood has been living/touring in a campervan while writing music for his latest EP, ‘Lost In The Right Direction’. We wanted a way of snapshotting his life on the road, as it seemed like such a crucial part of the experience, but we only had a handful of in-the-moment smartphone photos to communicate that. We ended up using projector slides to contextualise these images on the cover, but my favourite part of this package is the inner sleeve.

Given the retro-photography concept of the cover, I extended the metaphor with the packaging of the inner sleeve. I wanted to evoke my all-too-brief darkroom days, and based on a couple of lovely comments left on my Instagram, it seems like it evoked it for other people too!

Levela - Cerebral EP

I still work with Critical, but my role with them has been a bit more technical lately, as they’ve been getting some excellent artwork done by some of tomorrow’s graphic artists. It was a nice treat to do a whole cover for them again, and this was a Critical classic – mostly black, but a shot of colours and oh-so-minimal. I’m pleased with how this one came out!

Appendix: A Nice Way to End a Strange Year

It’s not often you get the opportunity to revisit a commissioned design project, but it happened to me this year. To close out their twentieth year in business (and the coincidental timing of the big-number NHS300 in their catalogue), Hospital has published another book.

NHS300: Appendix

We called it Appendix, which I’m sure my more loyal followers wouldn’t be surprised to hear was my idea, given my puntastic instagram feed. It’s a 180-page hardback book, approximately the size of a 12″ record, that comes with a six-track EP of collaborations between some of the label’s current album roster. It’s a proper coffee-table art book!

Appendix: Identity

NHS300 is like a bigger, better version of NHS200. As well as being a lot larger and more robust physically, it also includes a lot more content. Naturally, it includes all of the label’s history and artwork roots, a lot of which has been expanded upon and rephotographed for the project.

Appendix: Early Logistics

It also encompasses the five years that have (unbelievably) happened since NHS200. In that short time, there has been a hundred more releases on Hospital, another 38 on little-sister Med School, a huge shift in the stable of artists working on albums for the labels, and countless ever-growing parties, all of which is covered in this book.

Appendix: New Blood

As well as rethinking the design of the book from the ground up, another new feature is more writing from me! I seem to have made a bit of a career at Hospital of writing silly things on products as placeholder, only to have the label staff tell me to leave it there as they like it.

Ricky's RejectsThis has come out in Appendix in the form of a running ‘Ricky’s Rejects’ section, where I pick out some of my favourite record covers that never were and explain why they didn’t make the cut. From my first-ever album project at Hospital a decade ago, all the way up to NHS298, things are still getting caught in the filters, and I pick out some of the highlights. You’ll have to get the book to see them!

Appendix: Are We There Yet?

Appendix: 2016

I also got to illustrate a unique cover for this, which is another satisfying improvement over NHS200. It’s a hospital room entangled with all the things that make Hospital Records what it is – music, medicine and making things, which I hope is reflected in this book!

To promote the book, Hospital MD Chris came out to my studio in the shires and we chatted about some of the artwork highlights from the catalogue. You can see the video (and some odds and ends from inside my world!) here:

NHS300: Appendix is being sold exclusively on the Hospital Shop. It’s a totally limited product – we won’t be manufacturing any more once they’re sold. So if you want one, you can have it, and just in time for Christmas too. They’re shipping now! It’s an essential object for fans of the label.

Appendix: Spines

Mystery Machine

Krakota's Strange System

More newness! Here is the artwork I created for Krakota’s debut album. He called the album ‘Strange System’, which is totally up my alley when it comes to record titles.

The title made me think of black boxes (as in science/engineering, not aerospace), which are systems that you can give input to and get output from without having any idea of what happens inside the system. I had some crazy idea to create some artwork completely obscured by a black box, but that was too, well, obscure. Everyone on the project seemed to like what I was drawing to go into the box though, so we ended up with that as the cover itself.

Krakota Black Box

Everything is connected in this artwork! Clearly some of the objects are straight out of the mechanical/system corners of my noggin, but a lot of it comes from Krakota – his love of vinyl, celebratory beers and coffee to fuel the writing process, audio bits and pieces, and objects taken from some of his track titles. On the cover is a xylophone (from Xylo), a ghost, some samphire, an ice machine (for Ice Hands), some bones (for Lazy Bones), and the odd elastic bands. There are more track titles in the gatefold artwork too.

krakota-gatefold

I kept my illustrations on this artwork as geometric as possible to make it feel very mechanical, so to contrast that and bring it back into the world of humans, we had all the artwork printed on a nice and heavy unbleached card stock. It roughs it up just the right amount and looks pretty fresh in physical too.

Check the Hospital Shop if you need a copy in your life!

It’s Made of Paper!

Here are another two recent record covers I’m pretty proud of, both following a paper theme:

NHS291-Packshot-2400px

The Hospital Mixtape series has been a bit of a puzzle since it started a couple of years back because despite it being called ‘mixtape’, there’s a certain discomfort with cassettes behind The Purple Gates. That means it’s down to me to find a way to think alternatively about tapes.

This year the mixtape was put together by S.P.Y, so I took the raw and minimal production finishes from his last album Back To Basics, and set about mixing them up. I got the knives out and ended up crafting a 1:1 scale cassette tape out of reverse cereal box and ribbon. I even made a cardboard case for it too, for the ongoing messy desk imagery used in the series.

ddesk

A bit of careful photography and a lot of retouching later, it all came together.

Hugh Hardie is a new Hospital signing. For his debut EP, titled ‘City Soul’, I drew a very rudimentary skyline and chopped it up into something a lot more abstract. I had recently bought myself a slightly mad paper circle cutter, and this proved the perfect job to take it for a spin.

NHS292EP-Packshot-2400px

The textures came courtesy of logarithmic graph paper from my grandpa, excess ink from Etherwood’s Blue Leaves album project, and a copy of The Lonely Londoners by Sam Selvon (which I thought was appropriately city), ran through my increasingly temperamental photocopier.

The whole cover then got a bit of explosion treatment on the back cover.

hardie-back

It’s all made of paper!

Where We Going?

swi-tl

The other big album project I’ve been working on lately is London Elektricity’s ‘Are We There Yet?’. Tony already had the image he wanted for his album cover from a photo shoot while touring in Japan, but he wanted to go all-out for the special edition of the album, and it was left to me to figure out how.

art-its

Because of the album’s travel-related title, we agreed to do a series of twelve postcards (one for each track on the LP) and a fold-out map too. First I was given a list of track titles, then I got to listen to the album not long after. Tony’s music always sounds like a slightly-retro adventure to me, and I know he’s really into science fiction, so I decided to treat each track as an intergalactic destination, and made each postcard to be a 1960s-inspired travel poster.

five

Once I finished all the postcards I turned my attention to the fold-out map. I couldn’t really make a conventional map as the elements from the postcards transcended planets, oceans and objects, so I came up with this abstract illustration for the job.

mapp

The style of this work is a little bit outside of my usual repertoire, but I’m really pleased with how everything turned out! The map artwork is included in all formats, but to get the postcards, you had to get one of the super-limited box sets.

tdp

He Is Lynx

I Am Lynx

The latest release I’ve had the pleasure of working on is Lynx’s new album, and his first on Hospital Records, simply titled ‘I Am Lynx’.

We haven’t often done the full-on collage thing at Hospital, at least since 2006’s Computer Love EP, but we all thought it’d go well with Lynx’s idiosyncratic musical style. Steve was up for it too, so he sent through a folder of some classic childhood/family photos and a list of objects and memories from growing up in 80s/90s Britain for me to get to work with.

I pulled the collage all together in a way that radiated around Chelone Wolf‘s portrait of Lynx, to show all of these things making him who he is today, along with a few sillier lynx moments.

I’m really pleased with the cover, it’s mega colourful, totally ridiculous and very Monty Python (we even included Bronzino’s Cupid foot), but it’s also probably the most personal artist’s album cover I’ve ever designed.

Digital and CD are out on Monday, with the vinyl following soonafter (thanks, Record Store Day). Go and cop it!

Moving

I like to dip my toes into the waters of animation, and in this YouTube-dominated era of the music business, the importance of the video-sharing site has given me new opportunities to mess around with the medium. I’ve created some small animated loops for a pair of albums this summer, for Hospital Records and its sister-label Med School.

Hospital’s most prolific artist Logistics is back with a new album called Polyphony. Matt comes from an incredible creative, artistic background and has frequently collaborated on or designed his own record covers. The cover for this album was no exception – it was something he created himself on his phone (!), and I found on his Instagram account. We all thought it was fab in the Hospital office, so it became the cover for Polyphony.

Inside Polyphony

I loved the kaleidoscopic style, so I reverse-engineered it in the process recreating a small, hypnotic animated loop. This proved useful not only for the YouTube videos (as embedded above) but also became the source for the rest of the artwork on the album.

Keeno’s debut Life Cycle was a bit of a puzzle for me. He is a brand-new artist that incited a lot of passion from the Hospital CEO Tony Colman – many thoughts were expressed about classical music, reference points were made that I wasn’t getting and dead-ended sketches were produced.

After a while I gave up on the reference points and just followed my nose – I figured as the album was called Life Cycle, I should try and represent a life cycle visually. I remembered back to my past experimentation with phonotropes – using a turntable and a camera’s shutter speed to create animation. After all the sums and technical experimentation, I got the design working. The little guy gets eaten by the big guy all the way along the cycle, which made the nice radial image used on the cover.

Keeno Picture Disc

The next most difficult part of the project was convincing Med School to release the album on limited-edition picture disc, to make it all make sense. It’s taken me such a long time to write this that they’ve all sold out already, and it’s had to be re-pressed on regular black vinyl! If you were speedy and got a copy, put it on a turntable under a really bright light, and if you look at it through your phone’s camera, you should see the design come to life like it does in the YouTube video!

 
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