What’s In The Box?

2019 has been a productive year so far, and has featured a few more ambitious music-packaging projects than I usually get the pleasure of contributing toward. The project I’ve been most excited by this year has finally become real:

Jet Star meets Hospital stopmotion

Jet Star Meets Hospital is a collaboration album between Drum & Bass record-label-and-good-friends Hospital Records, and legendary reggae record label Jet Star Music. The album has been a long time coming. We have all worked on it for multiple years, through various moments of flipflopping between looking like it’s definitely going to happen and looking like it’s never going to see the light of day, but it’s finally here!

JSMH Dinked Centre Labels

The physical product is special. It’s eight 7″ 45RPM records, each of which have been ‘dinked’ (which means they have the huge centre holes, like classic reggae 7″s have). It’s a full version of the album on CD in a digipak packaging. It’s a pair of exclusive 7″ Hospital logo slipmats in a unique ‘Surgical Slippers’ packaging. And because centre holes are big and label copy is long for collaboration records, it’s also a minuiature poster/flyer of the artwork and credits too. And all of this is wrapped up in a miniature record box adorned with the artwork, and ready to fill with the rest of your 45RPM record collection.

Inside the JSMH box

It’s not often I get to design a package with so many individual parts, but doing all the pieces proved to be the easy bit. As is often the case in my world, the much harder part is the creative idea. We didn’t want to go too dumb with the reggae clich├ęs, so we agreed on a cover design approach featuring all the names of the artists involved in the album. I found a nice old record sleeve from the seventies I liked as a starting point, but quickly found that fitting so many names around a central title using pre-designed type an unnecessarily difficult task, so quickly changed my approach to doing it all by hand.

JSMH Cover Design Process

This idea was sound, but direction came from Hospital to make the title more pronounced and to use this as an excuse to emphasise the 7″ format of the project, so we did that. Everyone on the Hospital side was happy, but when Jet Star saw it, they were concerned that it looked too much like one of their competitors’ albums, so back to the drawing board I went. The solution I ended up finding was to not throw all my nice hand-drawn type out completely, but to change its layout, wrapping it around the centre-label design in the middle. The idea got signed off, and after a few more foolish changes, we were approved enough for me to get working on everything else.

JSMH Box

Many elements of the package (the centre labels in particular) were inspired by some of Jet Star’s designs from the seventies. Using these and a little of my own inventiveness, the package came together like a dream. I was very excited to assemble my own box on a visit to Hospital’s offices earlier this month, and I’m very proud of the work!

 
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