Considering my last post here involved inventing runner-up positions for imaginary awards, fate has been tempted and now one of my projects has been nominated for an honest-to-goodness real award: the packaging I designed for the 2019 edition of Hospital Records’ Sick Music album series is a nominee for Best Creative Packaging at the Association of Independent Music (AIM) awards. If you scroll far enough, you can see that the nomination really has happened in this BBC News article!
As Hospital’s label manager Romy put it, it’s kind of amazing for us to be competing against Keith Richards.
The record came in a pretty unique hardbacked sleeve, which was packed in a further box containing stickers, T-shirt and extra versions of the album on CD and USB. My favourite part of the packaging, though, was the set of inner sleeves, featuring my petri dish artwork:
Welp, I’m officially a runner-up! We’ll find out if it’s anything more than that in September.
The Hospital Records website and I have been on a long journey since I began working with the label. I’ve been planning on writing this piece about it for what must be several years now, but the thing with working on the internet is there’s never a finished point. You can’t carry on tinkering with a product once it’s been printed, but you can when you publish something on the internet! We launched a major redesign this winter, so now it’s had a few weeks to settle in, it finally seems like a good time to look back at how it evolved.
Back in 2005, before I got my foot in the door, their sites looked like this:
They had their own website, which could only be updated by one member of staff, and their webshop was run by a third party. Oh how I remember that store – I used to buy white labels from it as soon as they were available, only to regret being impatient and not waiting a few weeks for the full artwork. Sometimes I would buy both anyway – Sainsbury’s must have paid me well if I afford so much Vinyl back then! Continue reading “Hospital Internet Evolution”
You are currently reading