America is pervasive: Every March, Twitter lights up with talk of March Madness, a huge college basketball knockout tournament, and I am gradually beginning to understand what’s fun about it. Even though I made a new hobby out of watching NBA basketball this winter (which is another story in itself), it’s not the March Madness games that caught my attention.
America is pervasive: It’s always puzzled me a little as to why American college-style clothing became such a thing in the UK, but it did, and it always made me a little happy that my American better-half has a genuine college hoodie from a real university that she, you know, actually graduated from.
As I don’t really have any skin in the game(s), I learned that the fun part of March Madness is to look at the bracket. Look at all those fancy schools, with their fancy logos that the world likes to emulate in fashion. It brings me a small amount of disappointment to think that Kentucky would be full of kids in ‘UK’ hoodies, and small amount of pleasure to think that there are probably thousands of students walking around in Houston wearing sweatshirts that say ‘UH’ in massive on them.
Because I’m neither American nor someone who even made it to a bachelors programme to drop out of, it all made me feel a little left-out. What I am, though, is a capable designer, so in the spirit of March Madness, I took it upon myself to create an alma mater of my own:
Here’s a little timelapse of the design process:
Now I don’t feel so left out. The finished result:
A new record cover I created is released today! It’s the debut single for a new signing to Med School Music – a chap called Lakeway. Aside from the title, I was kind of given carte blanche with the direction for this project, so I ended up creating some artwork intended to feel ‘connected’ like nerves, which I then physically froze.
I made it by hammering some carefully-placed nails into a surface I painted, then winding cotton thread between the nails (it’s all one continuous piece again!) to form the letters. I was happy with the design at that point, but it needed to represent the frozen part of the title too, so (obviously?) I put the whole thing in my kitchen’s freezer. I sprayed it with water at intervals until the ice had built up enough around the cotton threads for the lettering to solidify satisfactorially.
It hung out with the frozen peas for a couple of days while we got final approval, then for a little something extra, I timelapsed the ice melting away from it again and reversed the result, so it was becoming frozen again. Harry at Hospital Records then swept in and edited the timelapse into some nice motion graphics to accompany the track uploads to YouTube.
It’s nice to have a bit of ice-cold artwork for this long hot summer we’ve been having in Britain!
If you follow me on the Twitter/Flickr/SCED thing, you will likely have seen this already, but it’s worth posting here. It’s a little taster of the sort of thing I do every day, condensed down to about 30 seconds through the magic of timelapse! Unfortunately my little Flip only records two hours in one hour segments, so that’s all we have in this video. I probably could’ve done with setting my nikon to timelapse more frequently than one frame per minute too, but it works!
It seemed to get a good reception on the flickrtwitter, so I guess it’s relatively interesting, although I think a lot of the interest came from Hospital stalkers – I know you meticulously went through this frame by frame to get the Sick 2 tracklisting out of it!! Yikes!
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