America is pervasive: Every March, Twitter lights up with talk of March Madness, a huge college basketball knockout tournament, and I am gradually beginning to understand what’s fun about it. Even though I made a new hobby out of watching NBA basketball this winter (which is another story in itself), it’s not the March Madness games that caught my attention.
America is pervasive: It’s always puzzled me a little as to why American college-style clothing became such a thing in the UK, but it did, and it always made me a little happy that my American better-half has a genuine college hoodie from a real university that she, you know, actually graduated from.
As I don’t really have any skin in the game(s), I learned that the fun part of March Madness is to look at the bracket. Look at all those fancy schools, with their fancy logos that the world likes to emulate in fashion. It brings me a small amount of disappointment to think that Kentucky would be full of kids in ‘UK’ hoodies, and small amount of pleasure to think that there are probably thousands of students walking around in Houston wearing sweatshirts that say ‘UH’ in massive on them.
Because I’m neither American nor someone who even made it to a bachelors programme to drop out of, it all made me feel a little left-out. What I am, though, is a capable designer, so in the spirit of March Madness, I took it upon myself to create an alma mater of my own:
Here’s a little timelapse of the design process:
Now I don’t feel so left out. The finished result: