The release of my book is creeping closer! It’s less than a month before Alley Cat Rally is published in the UK, and over the past few weeks I have been nervously trying to think of things I can do to promote the book myself.
I’ve started by making a mini-site that gives a good overview of the book, the characters, and the places you can preorder it, alongside some other fun graphics and odds-and-ends.
That’s table stakes though, so I’ve done a couple more interesting projects that I’ve also made videos about.
The first mini-project is the ballad of the little washer. I’ve had this on my shelves for years, but a desire to open it up and add some ballast to it became a mission to connect it to the internet, programming it so it will spin whenever anyone visits the short link I set up to preorder the book:
The second project is a bit less technical, but only slightly: I made a plush version of Asta, the star of the book. She wears a great pair of goggles in Alley Cat Rally, so I had to figure out how to make them, and ended up rigging up my own vacuum-forming setup, on a home kitchen scale:
I am pleased with both of these projects, and also with the videos themselves! I think I am slowly getting more natural at using my voice, which I’m hoping will come in handy as I try to join my publisher in promoting the book!
A slightly different project for Hospital Records has gone live! The label needed some artwork for two looping videos to use for 24/7 live streams, so they brought the project to me. I was gifted with a tonne of creative freedom for the videos, so I put a bit of effort into them both. Hospital then brought in motion graphics maestro Adobe Toby to bring the two projects to life.
The first one is Drum & Bass Non-Stop Bangers, a 24/7 stream of the more club-oriented music from the Hospital catalogue. I drew up a huge urban cityscape for this project featuring notable venues from Hospitality’s rich history – from the early days of Herbal and Heaven, right up to the tents of Hospitality In The Park, as well as a few other easter eggs.
The second is Drum & Bass Non-Stop Liquid, which digs into the label’s more musical side. This artwork was well into my wheelhouse – pictures of all kinds of ridiculous machines – medical, musical, and pointlessly domestic, and all strung together in a completely nonsensical way. Classic Hospital, and fits the mono illustration style I’ve been employing on several label-focussed projects over the past couple of years.
The live streams have been a success for Hospital so far, which is particularly good to know in an era when the live club event business has been decimated by our pandemic. I’m glad I put the time in, and glad that Toby did too, as the videos feel so alive now!
I can’t wait to write more about this in the coming months, but I’m really excited to announce that I made a real, honest-to-goodness book, and it is being published internationally this spring!
‘Alley Cat Rally’ is a children’s picture book about a cat who makes a racing car out of her washing machine, and makes some friends in the process. It’s being published by Flying Eye books, and is available to pre-order now: Preorder link for the UK (releases April 2021), Preorder link for USA (releases July 2021).
If anyone has been dedicated enough to follow the depths of my work, you may have seen some earlier iterations of this in their various forms, and that might give an idea of how long this has been in the process (many years!). I’m really looking forward to receiving my own finished copies of this, and for seeing it on sale in real shops too!
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