Two Loops

A slightly different project for Hospital Records has gone live! The label needed some artwork for two looping videos to use for 24/7 live streams, so they brought the project to me. I was gifted with a tonne of creative freedom for the videos, so I put a bit of effort into them both. Hospital then brought in motion graphics maestro Adobe Toby to bring the two projects to life.

Hospitality Bangers Cityscape

Hospital Liquid Machinery

The first one is Drum & Bass Non-Stop Bangers, a 24/7 stream of the more club-oriented music from the Hospital catalogue. I drew up a huge urban cityscape for this project featuring notable venues from Hospitality’s rich history – from the early days of Herbal and Heaven, right up to the tents of Hospitality In The Park, as well as a few other easter eggs.

The second is Drum & Bass Non-Stop Liquid, which digs into the label’s more musical side. This artwork was well into my wheelhouse – pictures of all kinds of ridiculous machines – medical, musical, and pointlessly domestic, and all strung together in a completely nonsensical way. Classic Hospital, and fits the mono illustration style I’ve been employing on several label-focussed projects over the past couple of years.

The live streams have been a success for Hospital so far, which is particularly good to know in an era when the live club event business has been decimated by our pandemic. I’m glad I put the time in, and glad that Toby did too, as the videos feel so alive now!

 
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