Info:

Play: was set up by DJ Flight and businesspartner Paula as a Drum & Bass label and artist booking agency. I was briefed to create the identity of both parts of the company.

The label was meant to look vaguely sporty, and its output was quite 'deep'. Its identity was based on a turntable and mixer. The font used for the label's identity and headlines was custom-designed to be geometrically perfect, resulting in the pattern used on the housebag and promotional material.